How we work.
FROM OUR SHOWROOMBuying fashion is part instinct, part experience, and part knowing when to say no.
We work closely with retailers to shape considered seasonal edits, support confident buying decisions, and make sure collections land smoothly once they hit the shop floor. From the first conversation to final delivery, our role is to make the process feel clear, calm, and commercially sound. This is wholesale done properly. Thoughtful, collaborative, and grounded in real retail experience.
Buying with intent
Every buying appointment is one-on-one and unrushed. We walk through collections in context, talk honestly about what’s working, and shape an edit that makes sense for your customer, your space, and your season ahead.
Curate.
Curate.
Curate.
Curated, not crowded.
We present a tight selection of Scandinavian and European brands, styled and merchandised so you can see how pieces work together across a season.
Strong silhouettes. Considered pricing. Collections that earn their place and sell through, not just photograph well.
More than a line sheet.
We don’t disappear once the order is placed.
Campaign imagery is ready to use. Seasonal direction is built in. We’re here to support sell-through, not just supply product. Clear communication and long-term relationships sit at the centre of how we work.
The details, covered
Importing, duties, GST, shipping, and clearance are all managed end to end. Timelines are clear. Deliveries are reliable. The behind-the-scenes work is taken care of so retailers can stay focused on their customers.
Let’s talk buying.
17 Brands works with independent retailers who value thoughtful buying, strong product stories, and long-term relationships. If you care about what you stock, how it’s presented, and how it performs over a season, we’re likely a good fit.
If you’d like to view the collections or talk through what might work for your store, the best place to start is the showroom.