The brands.
FROM COPENHAGEN TO CHRISTCHURCHScandinavian and European fashion chosen for strong design, commercial confidence, and real-world wearability. Pieces that make sense on the rack, feel right on the body, and perform where it counts. This is a tight edit. Intentional. Seasonally relevant. Brands your customers recognise and ask for by name.
Lollys Laundry.
Karen by Simonsen.
Rue de Femme.
Saint Tropez.
Eco Shades.
17 Brands works with independent retailers who value thoughtful buying, strong product stories, and long-term relationships. If you care about what you stock, how it’s presented, and how it performs over a season, we’re likely a good fit.
Who we work with
If you’d like to view the collections or talk through what might work for your store, the best place to start is the showroom.