Lollys Laundry WINTER 27
Your front row seat to Lollys Laundry Winter 27
Welcome in. This private page has been created to give you a guided look through the Lollys Laundry Winter 27 collection, with Juliet talking through the range, styling key looks, and calling out the pieces she believes will work hardest on the shop floor.
With your line sheet in hand, this page is designed to help you buy with clarity. You’ll see the collection broken into three distinct colour moods so you can head straight to the palette that best suits your customer, or watch the full range and build a balanced buy across all three.
This season has plenty to love. Strong jackets, easy stripes, soft knit moments, washed black staples, feminine prints, and those special Lollys pieces that give a rack instant personality.
This is a collection with breadth, personality and plenty of commercial opportunity.
A note from Juliet.
Buying through a screen can never quite replace being in the showroom, so this page has been built to get you as close as possible.
As you watch, I’d encourage you to keep your line sheet nearby and note the pieces that stand out straight away. I’ve talked through the styles I see as key volume drivers, outfit builders, and those special fashion pieces that give the collection its edge.
The goal is to make this process simple, clear, and commercially strong for you. Not just what looks good in the video, but what has the potential to earn its place in store and get the till ringing.
The collection has been grouped into three palette directions to make buying easier.
If you know your customer well, start with the mood that feels most like your store. If you are still shaping your buy, I’d recommend watching the full collection overview above first, then dipping into each palette edit to see where you want to go deeper.
Keep an eye out for:
Hero pieces that will stop customers in their tracks
Outfit builders that make the rest of the rack easier to sell
Reliable repeaters in stripes, denim, shirting and black
Statement pieces that give the collection its personality
