Rue de Femme
Rue de Femme is a label rooted in Scandinavian simplicity with a fresh feminine energy. Designed near Aarhus, the brand creates elegant pieces that feel effortless in real wardrobes — neat tailoring, clean lines, and thoughtful print work that land without noise.
Fashion that slips easily into a wardrobe and stays there.
Rue de Femme approaches design with clarity. Prints are original. Fabrics are selected for lasting wear and comfort. Fit is consistent. Proportion is smart.
Designed near Aarhus, Denmark
Modern femininity, quietly applied
Established in 2014
Internationally worn
Modern femininity, quietly applied
Clean silhouettes. Original prints. Quiet refinement.
Responsibility
Rue de Femme works closely with trusted supply partners to encourage responsible production practices.
Fabrics are chosen with both feel and longevity in mind. Manufacturing decisions are grounded in quality and durability. This isn’t about trend. It’s about well-made product that customers return to.
Fabrics
Rue de Femme approaches design with clarity. Prints are original. Fabrics are selected for lasting wear and comfort. Fit is consistent. Proportion is smart.
The result feels effortless, steady, and wearable — fashion that integrates cleanly into a broader edit and holds up season after season.
Become a Rue de Femme Stockist.
Rue de Femme is best viewed and handled in context. Visit the 17 Brands showroom to see the latest collections styled for the New Zealand market and experience fabric, fit, and proportion firsthand.