The fashion distributor with a retail heart.
WHERE SHOPS, SHOPFrom Copenhagen to your shop floor, without missing a beat.
17 Brands is a wholesale fashion distributor built on decades of retail experience. We curate Scandinavian and European labels with strong design integrity and proven sell-through. Every collection is chosen with the New Zealand market in mind.
FASHION.
FASHION.
FASHION.
The edit starts here.
We believe strong buying decisions come from clarity.
Our showroom presents a tight, well-edited selection of brands, styled and merchandised in context, allowing buyers to see how collections work as a whole. Backed by decades of hands-on retail experience, we work closely with our buyers to shape seasonal edits that make sense for their customer and their business.
We know retail because we’ve lived it.
Our partnerships run deeper than orders and invoices, built for the long term, not the quick win. Every label we choose balances edge with ethics, curated through the lens of decades in fashion’s inner circle. And while others offer a service, we offer a relationship, personal, tailored, and invested in your success.
