Eco Shades
Eco Shades is Danish-designed eyewear with a sharper point of view. Clean lines, confident silhouettes and smarter materials come together in a collection that feels fashion-led, wearable and easy to sell.
Danish design. Smarter materials. Strong retail pull.
Eco Shades sits in that sweet spot between style and substance. The frames feel modern, wearable and well resolved, with recycled and plant-based materials worked through the collection in a way that still feels polished. For retailers, it is an easy category add, strong on shelf, easy to style and backed by a story customers genuinely connect with.
Copenhagen, Denmark
Family-run by father and son
Recycled and plant-based materials
100% recycled lenses with UV400 protection
Modern eyewear with premium finish
Clean frames. Strong story. Easy to back.
Designed with intent
Eco Shades was founded by father and son Claus and Jonas Brandenborg, bringing together decades of optical know-how and a clear design eye. The result is a brand that feels current, considered and easy to trust, right down to the finishing details.
Made for modern retail
This is the kind of product that sharpens an accessories wall. Easy to try on, easy to merchandise and easy to sell. The shapes are confident without being niche, and the quality gives the whole collection a more elevated feel in store.
Become an Eco Shades Stockist.
Eco Shades is best experienced in person. Shape, finish and fit matter. Visit the 17 Brands showroom to explore the latest Eco Shades collection, styled for the New Zealand market and ready to slot into a strong accessories edit.